https://www.ryanalexthurston.com/styling daily 0.75 2020-01-27 https://www.ryanalexthurston.com/modeling daily 0.75 2020-04-06 https://www.ryanalexthurston.com/home daily 1.0 2020-01-27 https://www.ryanalexthurston.com/contact daily 0.75 2020-07-10 https://www.ryanalexthurston.com/consulting daily 0.75 2020-07-14 https://www.ryanalexthurston.com/consulting/tombogo monthly 0.5 2020-07-14 https://static1.squarespace.com/static/5e2e98b7a4cf1925abd895d5/t/5f0cf6070efc4d3eaf8b5754/1594684942756/trial-by-error_2.png CONSULTING - Tombogo - BRANDING. TOMBOGO was in search of a redirection of the brand messaging and appeal. In a series of conversations, we found that what is unique about TOMBOGO is the hand craftsmanship the designer put into the products. Each item is made by hand, in studio. Branding and communicating this through the slogan “Trial by Error”, the idea that mistakes and experimentation in the creation and design process is the process, the brand found new life and honesty in the brand. https://static1.squarespace.com/static/5e2e98b7a4cf1925abd895d5/t/5f0cf723a3148f0ff2a4de33/1594685319178/Screen+Shot+2020-07-13+at+4.46.51+PM.png CONSULTING - Tombogo - DESIGN. TOMBOGO wanted to create its own series of products that were in line with fashion trends, while being free to find a consistent theme that could bridge between products. With accessories being an ever growing aspect of streetwear, I advised him on the TOMBOGO strap system. Using branded straps and creating a series of bags that appeal to both sexes that were fashionable as they were functional. https://static1.squarespace.com/static/5e2e98b7a4cf1925abd895d5/t/5f0cfc7dbfa4f919d021992e/1594686645639/Screen+Shot+2020-07-13+at+5.10.14+PM.png CONSULTING - Tombogo - PRODUCTION. In creating a new brand image, TOMBOGO needed a cohesive aesthetic that would compliment the variety of products being created. We created the concept of a Laboratory, where the owner creates, tests, and reviews his experiments. Minimalism and the idea of sterialization was the solution. White backgrounds with simple, props, and subtle posing allowed the products to reside in the forefront and create a tasteful lifestyle feel in the visuals. https://www.ryanalexthurston.com/consulting/just-rese monthly 0.5 2020-07-14 https://static1.squarespace.com/static/5e2e98b7a4cf1925abd895d5/t/5f0d02b08480bd4a7f224a4f/1594688659201/this+time.jpg CONSULTING - Just Rese - CONCEPT IDEATION. just rese came with an ep 75% complete without any direction regarding artwork nor theme. I sat with him and listed to the project, taking note of lyrics, melodies, and sound. In asking questions about the songs meaning to himself, unpacked the story about the turbulence of love in the grey areas. A story of a man navigating through the up, downs and assumptions, and mistakes made loving in “Situationships”. https://static1.squarespace.com/static/5e2e98b7a4cf1925abd895d5/t/5f0d02c3a1941063f2cd7a77/1594689076870/Just-Rese-Groov.png CONSULTING - Just Rese - PRODUCTION MGMT. Prior to releasing H.I.P.S., just rese needed album and single art as well as a video to generate anticipation for its release. We needed timely execution of several creative projects to achieve all the assets needed for a proper release. I took it upon myself to manage the coordination of these assets coming to fruition, so the artists can focus on the music production without interruption. https://static1.squarespace.com/static/5e2e98b7a4cf1925abd895d5/t/5f0d035bc60e6704970f27ba/1594689310006/HIPS+EP_COVER.jpg CONSULTING - Just Rese - CREATIVE DIRECTION. just rese needed help with the aspects outside of the music. Albums are not created alone, and I was able to bring together the various moving parts needed to facilitate this process. I oversaw that all aspects were inline with the theme of the project and ensured all details represented the artists in the proper light that entices new and existing listeners prior to the ep’s release.